AVA TAPIOCA

 

UNIVERSIDAD ANÁHUAC OAXACA

ESCUELA DE COMUNICACIÓN 

Víctor Axel Chávez Pérez

00424569

AVA TAPIOCA is a dessert and beverage business located in Oaxaca that offers treats such as tapioca, cinnamon rolls, crookies, crepes, waffles, mini pancakes and italia sodas. Currently, although the business focused on the quality of its products, it does not have a formal social responsibility or sustainability program. Additionally, the use of plastic packaging and straws, along with the lack of integration of disadvantaged local communities, limits its positive impact on society and environment. 

Alternatives to make AVA TAPIOCA socially responsible

Human rights: Hire local suppliers for key ingredients to ensure fair labor practices.

Labor practices: Offer flexible schedules and costumer service training for employees.

Environment: Implement biodegradable packaging to reduce environmental impact.

Fair operating practices: Collaborate with small producers of fruits and organic products. 

Consumers: Promote responsible consumption by offering heltheir options on the menu, such as low sugar beverages.

Active community participation: Donate a percentage of earnings to support local education or environmental projects.

Organizational governance: Create a code of ethics to guide business operations

Values basad on ISO 26000

Transparency: Communicate the business´s sustainable and social actions to costumers.

Commitment to the community: Actively participate locally by supporting relevant causes in Oaxaca.

Action for responsible consumtion:

Offer discounts to costumers who bring their own reusable containers for beverages and desserts.

Inclusive action for less favored groups:

Hire young people from nearby indigenous communities and train them

Sustainable Development Goal (SDG) and linked target:

Responsible production and consumption.

Reduce waste through sustainable practices. 

Sustainable development proposal:

Implement a recycling system in the store to encourage customer participation and use sustainably produced ingredients susch as organic fruits and natural sweeteners.

Personal reflection: 

Social responsibility has become a necessity not only for large companies but also for small businesses like AVA TAPIOCA. Integrating responsible practices not only generates a positive impact on the community and environment but also stregthens relationships with costumers. As a communication student and entrepreneur, i understand that even small actions can inspire significant changes to help the planet.

• International Organizational for Standardization. (2010). ISO 26000: Guidance on social responsability. Ginebra ISO
• Naciones Unidas. (2025). Objetivos de Desarrollo Sostenible